Privacy Policy

Effective Date:

September 1, 2024

Gray Matters Connections Inc. (dba PeopleFirst) (“we,” “us,” or “our”) is committed to protecting your privacy and being transparent about how we collect, use, and store your personal information. This policy applies to our website, https://peoplefirst.ca, and any related web applications or online tools we provide.

If you have questions, contact us anytime:

Email: [email protected]

Address: Gray Matters Connections Inc. 50 Kingsbury Way, Bedford, NS, B4A 4M5

1. What We Collect

We may collect personal information directly from you or through third-party tools linked from our site, including:

Name, email address, phone number, job title, and organization

Responses to assessments, diagnostics, or quizzes (e.g., team evaluations or personality tools)

Automatically collected data such as IP address, browser type, and usage patterns

We collect this information only when it’s necessary — typically when:

You request services, contact us, or use our tools

We have a legitimate business reason (e.g., client onboarding or workshop facilitation)You give us clear consent

2. How We Use Your Information

We use your information to:

Respond to your inquiries and deliver our services

Provide personalized feedback based on your assessment responsesImprove the quality of our tools, website, and services

Send you updates or newsletters (only if you opt in)

Analyze anonymized data to better understand team dynamics and learning outcomes

We do not use your information for automated decision-making or profiling.

3. Third-Party Tools & Platforms

Some quizzes, assessments, or forms may be hosted through third-party platforms (e.g., Typeform, Airtable, Google). These platforms have their own privacy policies, which we encourage you to review.

When we use tools provided by licensed partners (such as Insights Discovery), we may act as a data processor, while the partner organization (e.g., Insights Learning & Development Ltd.) remains the data controller. To find out more and to access Insights Learning & Development privacy, personal information and evaluator policies, please click here

4. Sharing Your Information

We do not sell or rent your personal data. We may share your information with:

Trusted service providers who help us run our website and deliver services

Licensed facilitators for profile interpretation or workshop delivery (if relevant)

Authorities if required by law or to protect our rights

We ensure that any third parties we work with handle your information securely and in compliance with relevant laws.

5. Your Rights

You have the right to: Access the personal information we hold about you

Request corrections to inaccurate or outdated info

Ask for your data to be deleted (where legally permissible)

Withdraw your consent at any time

Opt out of future communications

To exercise these rights, email us at

[email protected]

. We’ll respond within a reasonable timeframe, typically within 30 days.

6. Data Retention

We only keep your personal information as long as needed to fulfill the purpose it was collected for or to meet legal or operational requirements.

Client contact information and assessment results: retained for the duration of the business relationship

Newsletter opt-ins: until you unsubscribe

7. Security

We take reasonable steps to protect your data using secure storage, encrypted tools, and limited access. However, no system is 100% secure, so we encourage you to be mindful about the information you choose to share online.

8. Cross-Border Data Transfers

Some of the platforms or service providers we use may store data outside of Canada. Where this occurs, we ensure appropriate safeguards are in place to protect your data under applicable laws, including GDPR-equivalent protections when working with UK or EU clients.

9. Cookies and Tracking

We may use cookies or similar technologies to enhance your experience, analyze usage, and improve our services. You can control cookie preferences through your browser settings.

10. Changes to This Policy

We review this Privacy Policy regularly and may update it from time to time. Changes will be posted here with a revised effective date.

11. Contact Us

If you have any questions, concerns, or requests related to your personal data, you can reach us at:

Email:

[email protected]

Address: Gray Matters Connections Inc. 50 Kingsbury Way, Bedford, NS, B4A 4M5